UX Copywriter

London, England, United Kingdom


We’re looking for a talented product writer who can bring a consistent and engaging voice to all that we do at Findmypast. Findmypast has more than 9 billion historical records and 18 million registered users globally, and has helped transform the way people learn about their ancestors. Family history is a high-growth market that brings the intellectual challenge of research to the emotional experience of interacting with families and relatives. You’ll have a track-record of creating engaging content with a specific audience in mind, and will be comfortable adapting to suit varied customer experiences.


This role is responsible for content throughout our platform and supporting channels. You’ll be passionate about creating a warm, human tone that is appropriate for the Findmypast audience. You’ll reassess the existing Findmaypast content with fresh eyes, setting a high-quality bar and insisting on consistency throughout site, devices, in customer comms and marketing assets.

You will work hand-in-hand with product managers and designers to deeply understand how a user will interact with a product or feature and will use customer insights to create content that delivers the best possible customer experience. You’ll know the customer deeply and will supply just the right words to ensure they get the most from each interaction on site. You’ll balance the need for a friendly tone with the need to be brief and will ensure that our customers feel that there’s a person who cares behind each feature they see.

You’ll understand the power of regular customer communications and will work closely with our CRM leads on emails and notification campaigns to re-engage customers. Similarly, you’ll assist the Acquisition team with copywriting for advertising, applying your creativity and customer focus to hone our messaging. You’ll be interested in both the creative process and also the performance of each campaign, looking for insights that help to refine communications and increase engagement over time.

You’ll be happy to roll-up your sleeves and get stuck into research, taking complicated genealogy topics and turning them into accessible educational content for a broad audience. You’ll be interested in experimenting with formats to understand what works for different audience segments and will consider how you’ll test as part of the inception of any campaign.

You’ll be aware of SEO best practices and will be skilled in employing those practices in a way that ensures copy can be aligned to both customer and search needs. You’ll monitor the content that performs well for SEO and will analyse why it’s working before continuing to build toward further SEO benefits.

With your deep knowledge of the site and the customer, you’ll be ideally placed to create knock-out Help Centre articles and will take satisfaction from creating quality content that is genuinely helpful to customers and reduces overhead on our customer service team.

About You


Benefits vary by location.

We're passionate about making FMP a great place to work and setting people up to succeed. Benefits include:

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